Business
Pharmaceutical companies have a large market in Pakistan with its distributors in every town. A wireless solution to sales management and distribution network for them is mandatory for efficient operation.
|
Challenge
With medical representatives on the pro and in disperse areas, the time for data acquisition ranges from 2 to 3 days. Also this data is prone to errors and requires considerable time for feeding. All this delay the critical information from being available to decision makers and marketing department. Apart from data availability management wants different reports regarding doctors/practitioners, medicine trends, sales promotion, daily/monthly reports, etc. Plus the expanding business of pharmaceutical companies demands some robust and quick method of operations well into the future too!
|
Intelligence
Our strategy was to develop a system which is not only efficient, simple, and powerful but one which would cater to the needs well into the future.
|
Solution
C2Pharma is specially designed for the companies in pharmaceutical industry with a large and widely dispersed force of Medical Representatives.
This product facilitates companies in monitoring, scheduling and evaluating the performance of their Medical Representatives. Apportioning the marketing spend based on the revenue centres helps companies achieve higher Return on Investments.
This product has been developed after thorough research on Industry practices so that the corporates can graduate from their paper based systems in minimum time.
The architecture caters to sales team management, doctors' records, sales and promotions and statistics of medicines and sales. The front end application is developed in Visual Basic so as to allow use on Microsoft Windows based environment. The PDA application is developed in C language using Code Warrior IDE for Palm OS 3.0.
The solution uses handheld computers for data input. The medical representative takes the PDA on his sales route and enters data into the PDA application while interacting with the doctors. The PDA application maintains the stock a medical representative has, total sales he has performed, Order data and targets. This data is transferred to the head office at the end of day transparently. The management can access data as soon as it is entered into the system and hence making decision becomes more intelligent. The web interface allows the management to access the reporting features from around the globe.
|
