Business
Large multi-national companies which manufacture/distribute
Fast Moving Consumer Goods (FMCG) throughout the country.
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Challenge
Our clients require instant information which will
allow them to track market data. The rapidly changing
markets in which these companies operate necessitate such
“real-time” information. Slight movements
in sales figures can set in motion ripples, which affect
the entire sales cycle which make real time information
invaluable.
Our client wanted a system which could disseminate real
time information to its top level management. A legacy
system made use of e-mail and SMS facilities to achieve
this. However, time lags, reliability issues and third
party ownership meant that this system was far from instantaneous.
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Intelligence
We quickly identified the main bottlenecks in the
existing system and proposed a new system which would
be reliable and fast. We suggested a self owned
SMS messaging infrastructure using a GSM modem.
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Solution
Push and Pull system
A middleware solution was designed such that SMS alerts
would be sent out at predefined intervals whenever a sales
threshold’s upper limit or lower limit was crossed.
This created the “Push” functionality of the
system.
The system was extended by providing a “Pull”
functionality so that management could execute sales status
queries by sending an SMS from their mobile phones. Both
primary and secondary sales figures and targets can be
displayed on the executive’s mobile phone.
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